ON a recent Friday night, Bebe Zeva, a teenage fashion blogger, journalist and model based in Las Vegas, was dining at the restaurant Lodge in Williamsburg, Brooklyn, with a group of 20-something contributors to the online magazine Thought Catalog.
The blogger Bebe Zeva is 18 and an Internet fashion celebrity.
“I like to concentrate on the cuteness of what I’m eating,” Ms. Zeva said. She had switched from coconut and almond vegan ice cream to a skirt steak. In a black minidress, black stockings, a sheer black and navy metallic robe and a floppy black hat, with dozens of long silver and gold chains slung from her neck, she looked like a brunette Stevie Nicks in miniature.
“Don’t leave the house unless you look like you’re going to a funeral,” was Ms. Zeva’s style rule for the weekend, which she was spending in the company of Leigh Alexander, a video-gaming journalist. Ms. Zeva calls this style Cyber Goth.
When someone at the table asked Ms. Zeva her age (she recently turned 18), the novelist and poet Tao Lin said: “She looks a lot more like 12 to me. But she seems like a genius.”
Ms. Zeva was in town for the premiere screening of “Bebe Zeva,” a feature-length video produced by Mr. Lin and Megan Boyle, who are selling it through their Web site, mdmafilms.org. (It was also screened this spring in Houston.)
In January Ms. Zeva appeared in Seventeen magazine, dispensing style advice. Later she was named a judge at the WWD Magic trade show, which will be held in her hometown in August. On April 1, Elle’s blog asked, “Is Bebe the new Tavi?” referring to Tavi Gevinson, the 15-year-old who became a New York Fashion Week staple after starting a blog at age 11 from her home in Illinois. Mr. Lin helped cast Ms. Zeva as Audrey, an ingénue, in a planned film adaptation of his novel “Shoplifting From American Apparel.”
All of this has come naturally to Ms. Zeva, who discusses the contours of her “career” with an endearing nonchalance. She was born in 1993 in Miami Beach. “Bebe” was a nickname she earned when her sister, Rachel, wasn’t able to pronounce her real name, which she does not reveal publicly. “Zeva” derives from a Hebrew word that means “she-wolf,” and she adopted it as a screen name at her mother’s insistence that she not use her real name upon joining MySpace. (While Ms. Zeva does not use her birth name publicly, she said she intends to legally change her name to Bebe Zeva in the near future.)
With her mother and sister she moved to Springfield, Mass., when she was 6 years old. They stayed for five years, then moved to St. Louis for a year before coming to Las Vegas, where she now lives in a high-rise condo on the Strip.
Ms. Zeva’s evolving sense of chic sprang from a period of alienation she suffered during high school, where she found herself surrounded by peers she terms “lifers” — those whose lives are defined by “God, softball and the suburbs.”
“I wore flared jeans and tight-fitting crewneck T-shirts from the likes of Hollister and Abercrombie up until my second semester of freshman year,” Ms. Zeva wrote in an e-mail after the night at Lodge, “when I made the conscious decision to pursue the hipster lifestyle.”